Craft the perfect marketing strategy

Lunch and Learn Details:

Date: Tuesday Mar 26, 2019
Time: 12:15pm-1:15pm
Location: Central Park Business Centre
Cost: FREE
Snacks: Snacks and Coffee will be provided to attendees

Register by emailing

What’s it About?

In this series, Michelle, will go over the basics of putting together a rock solid marketing strategy from start to finish

This lunch session is fully interactive and by the end of it we hope that you will have a clear picture about how you should build a strategy and execute your campaigns.

Learn a Step-by-Step method for creating a scalable plan for transforming strangers into rabid buyers and raving super-fans…profitably and predictably using digital marketing.

(This is the exact same process goes through to define their campaigns’ parameters so that every marketing campaign is set up for success)


What you will discover in this presentation

  • How you should build a strategy and execute your campaigns.
  • The 2 critical questions you must ask about your business
  • The big marketing mistake that most newbie marketers make and how to avoid it
  • How to communicate the right message at the right time so that your prospects are walking the path you chose for them during YOUR marketing journey.

We will take a look at case studies and potentially dig into few of the attendees’ specific businesses.


Speaker’s Bio

Michelle Castillo has spent the last 26 years, her entire career, in front of a computer. She has graduated from university with a master degree in engineering in 1991 and from that day on she has been working with companies of various sizes helping them implement software-based solutions that support their business needs.

Michelle has lived and worked in Japan, Europe and all over North America where she has provided complex, million-dollar software development solutions to companies such as Toyota, Nissan, Mazda, BMW, Dell and GM.

In 2005 she said goodbye to the corporate world and started her entrepreneurial life after moving to Vancouver with her husband and two children.

Michelle is the founder of Spot On Digital Marketing, a digital marketing company that helped build hundreds of client-attracting websites since it was founded in 2011.