SEO in 2019 – what’s important, what’s not important


Lunch and Learn Details:

Date: Tuesday Jan 29, 2018
Time: 12:15pm-1:15pm
Location: Central Park Business Centre
Cost: FREE
Snacks: Muffins and Coffee will be provided to attendees

What’s it About?

You may have heard that “SEO is dead
The truth is that SEO isn’t dead, but it has changed.

Thanks to Google’s updates over recent years (aka Panda & Penguin updates), the old rules of SEO no longer apply.

Many business owners find SEO to be the most intimidating and confusing digital marketing activity.

Well, it doesn’t have to be!

With a basic understanding of how search engines work and how they fit into your client’s buying process, you can create a successful SEO strategy regardless of your budget. (And when you do it right, it will improve the results you see with ALL your digital marketing efforts)


What you will discover in this presentation

  • The most important things to do to make your website is SEO proof. Even if you do not understand the first thing about SEO
  • 5 most import factors to rank high on search results when you have a break & mortar or service business
  • How SEO fits into the rest of your marketing strategy.
  • Q&A (10 min)


Speaker’s Bio

Michelle Castillo has spent the last 26 years, her entire career, in front of a computer. She has graduated from university with a master degree in engineering in 1991 and from that day on she has been working with companies of various sizes helping them implement software-based solutions that support their business needs.

Michelle has lived and worked in Japan, Europe and all over North America where she has provided complex, million-dollar software development solutions to companies such as Toyota, Nissan, Mazda, BMW, Dell and GM.

In 2005 she said goodbye to the corporate world and started her entrepreneurial life after moving to Vancouver with her husband and two children.

Michelle is the founder of Spot On Digital Marketing, a digital marketing company that helped build hundreds of client-attracting websites since it was founded in 2011.